I will adopt “community tools” because I can build and keep connect with my relationship by using many Web 2.0 communication tools such as Blogs, Wikis, Flickr, podcasts, & videos all are ways to communicate and share information. Social networking sites like MySpace and Facebook are communications tools for much of the population, too. The communication tools in this Thing-email, IM, and text messaging, Google Groups, Web Conferencing make person-to-person or group-to-group communication easier.
Communicate your thoughts on these tools in this communication tool, just take a Facebook as an example! While often regarded as a platform for people to share their personal stories, a Facebook can also be used to tell the story of an organization. Whether showcasing your work, offering behind-the-scenes glimpse into your non-profit, highlighting the people you serve, or advocating a particular point of view, a Facebook can be a powerful and influential communication and public-relations tool for your organization.
With Web 2.0 your communication counterparts will not be your 'users', recipients of your information. You are expecting them to read, react, discuss, protest, propose, collaborate with you and each other online in real time, etc, as much as you would expect it if they were in a face-to-face team with you. While you will be likely to be the one who gets community starting by selecting the right people and appropriate online tools and by actively facilitating, everyone will be a contributor to this process. If the community is linked by a meaningful purpose, this dynamics will become more spontaneous with time and it will require less of your leadership. 
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